Capital Raising Australia

Capital Raising for unlisted Australian companies through small-scale offers plus investor ready services

Investor Ready Program

The essential first steps to raising capital for your business opportunity

Property Development

Alternative private funds for construction and land purchases


Raise money for established companies and new innovation

Raising capital through equity or debt finance is a strategy many business owners consider to fund growth or acquire another business. In an equity investment, you buy into a company and your profit is related to the performance of the company.

Management may invite additional skills to the executive team when raising capital in exchange for selling equity in the company. In a debt investment, you loan money to a business, or a government institution and your profit is not directly related to the performance of the borrower.

Capital raising and Investor ready services for unlisted companies is a cost effective way to raise $1 to $10 million.

Get Investor Ready

Accrutus Capital provides the necessary guidance, tools and compliance.

8 Steps to be Investor Ready

  1. Have a solid and proven business model that is scalable
  2. Be investor ready before you solicit or invite investment into your offer
  3. Understand the key components of your offer to attract right investment
  4. Offer a realistic and attainable exit strategy to investors
  5. Structure your management team to create confidence
  6.  Present your proposal through a professional and compliant process
  7. Seek external legal and accounting advice before promoting your offer
  8. Engage a capital raising specialist that helps to achieve your goals

Capital Raising Services

Vital to getting Investor Ready, we will discuss your successful business model to determine your company value and growth potential. Prior to commencing the capital raising program, we will work with you to build the business plan around your unique business model. To ensure the company attracts the right private investors to help you realize its full potential.

The investor is not that interested in your business, your product, market or what customers think of the product or service. Importantly, investors want proof of a ‘compelling investment opportunity’. Private investors must be convinced that their investment funds will enable a successful exit event. Therefore achieving the expected return on their investment. A successful capital raising starts and ends with how the company is going to make investors money. The Investor Ready program will prepare business owners for the investor due diligence process to establish key assumptions. Important to demonstrate ‘how’ the company is prepared to scale and when the anticipated exit will be achieved.

Capital raising alternative financing tool

  • Implement a strategy after careful analysis of the use of trading debt versus an equity investment.
  • Consider the benefits and costs of raising capital as debt is often cheaper than equity.
  • The cost of the debt, i.e. the interest rate, is tax deductible.
  • The ‘cost’ of equity is the earnings required to cover the non-deductible dividend payment.
  • Consider an Investor Ready program to determine if debt or equity is your best financing tool, then
  • Analyse small business trends to understand the market for unlisted small-scale offers
  • Business Innovation and Investment accessing foreign investors via VISA 188 Subclass

Capital Raising create a ‘compelling offer’

For your capital raising to be successful, resulting in an IPO or financial trade sale, we must demonstrate the potential to sustain the revenue and current profit levels to provide a good return on the investment. Your investor ready program must satisfy some capital raising basics showing high growth potential criteria, such as;

capital raising start-up and acquisitionIdentifiable Customer

Proven customer implementation strategy to reach your target customer with a compelling need

capital raising start-up and acquisitionGlobal Opportunity

A growing market with significant global potential which is fragmented and where demand meets supply

capital raising start-up and acquisitionGrowth Strategy

Demonstrate that your company can achieve the levels of revenue and profit within 3-7 years to meet the investors ROI

capital raising start-up and acquisitionExecution Strategy

A robust business strategy and cash flow risk management that secures investment and ensures the expected returns to the investor

capital raising start-up and acquisitionBarriers to Entry

A proven product or service that has clear customer acceptance and sufficient or high barriers to entry

capital raising start-up and acquisitionManagement Team

Demonstrates the skill and experience to  execute the growth strategy, and a willingness to sell the company in 5-7 years

capital raising start-up and acquisitionPurpose of Funds

A well defined capital raising plan for the use of investment funds with a clear and measurable target which in turn supports the exit strategy

capital raising start-up and acquisitionRealistic Valuation

A team willing to negotiate a realistic valuation, and the level of scalability or development of new products and services to generate new revenue.

capital raising start-up and acquisitionExit strategy

For a capital raising to be successful the company must demonstrate the potential of a probable exit through a strategic trade sale.

Investor Ready Services Sydney
  • Raising capital programs
  • Disclosure Offer Documents & Pitch Deck
  • Issuance of SME Bonds debt securities
  • Business exit strategies
  • Full & partial investment campaigns
  • Australian acquisition opportunities
  • International investors network
Raising capital small-scale offers

Capital Raising Process

  1. Evaluation of the business opportunity
  2. Getting the business model investor ready
  3. Key components of a successful Offer or Exit
  4. Professional presentation of your opportunity
  5. Reasonable valuation versus risk and reward
  6. Targeting the right investment channels
  7. Negotiating terms, shareholdings and exits
  8. Fulfilling your obligation to investors
  9. More capital raising details visit our FAQ page
  • Quality of Management

  • Size of the Opportunity

  • Rate of Market Growth

  • Competitive Landscape

  • Barriers to Entry

  • Stage of Development 

  • Current Capital Structure

  • Equity and Valuation 

Capital Raising Essentials

  • Proven business model & solid execution plan
  • Unique IP and a clear competitive advantage
  • Disrupt an existing market or create new one
  • Dynamic and amenable management team
  • Return on Investment of 25% of higher
  • Exit strategy as trade sale or IPO in 3 to 5 year
  • Essential that your business opportunity is investor ready

Raise money for your proven innovation, first to market strategy via an unlisted small-scale offer.

Investor Ready programs that suit your stage of growth to attract the right funding.

Raise capital to

  • acquire another business to grow market share, or franchise the successful business model for scale
  • strategically execute the new business model, or launch new products or services
  • fund research and development around innovative products or disruption existing markets
  • retiring of debt by issuing new capital via rights issues, bonds and placements
  • management buyouts or business owners who want to liquidate their shareholding
  • fund property development projects from private investment
  • secure alternative finance, however, understand the 5 best ways to raise capital

Capital raising for unlisted companies

Over time, equity based investments will provide higher rates of return than debt based investments. Capital raising should include a alternative finance mix of debt and equity to manage risk and return.

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Raising capital risk versus return

The aim of private investors is to secure the highest rate of return appropriate to the risk, due to the high level of risk if a company goes into liquidation. Equity investors expect a high return between 25% to 50% within a 3-7 year time-frame or longer. Debt investors typically look for a return of 8% to 20% per annum over the short to medium term as debt ranks higher than equity.

Capital Raising participants are;

  • Institutional investors
  • Corporate finance within the Banks
  • Private or Individual investors which represent the following;
    • the passive long-term investor
    • the active hands-on Angel Investors
    • the irregular trader
    • individual venture capitalist or small fund
    • family members of the business owners
    • investment & business introduction agents
    • crowdfunding trading platforms
    • peer-to-peer or B2B private funding
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Capital Raising considerations

Different funding options impact on a number of important areas, which needs to be considered carefully before making a final decision on the best capital raising structure for your company while offering an attractive return on investment to potential investors, such as;

  • Capital gains tax implications

  • Dividends vs. capital growth policy

  • Exit strategy 3-7 years

  • Independent valuations

  • Board representation

  • Existing staff agreements

  • Management or employee options

  • Performance options and bonuses

Capital Raising Stages


Founders / family / friends / followers

$100K – $300K

Idea Development

Produce Prototype

Proof of Concept

Early Stage

Individual / Angels / SME Bonds

$400K – $900K

Proven business model

Shows initial revenue

Break-even or negative

Growth Stage

Sophisticated / VC / SME Bonds

$1m – $2million

Selling products

Maybe profitable

Expand market

Exit Stage

Private Equity / Venture Capital / Peer-2-Peer

$2m – $20million

Established market

Significant revenue

Trade Sale or Exit

Capital Raising success through valuations

Successful capital raising is about alignment with your potential investors starting with the management team and growth strategy to scale the business. The most common reason for unsuccessful capital raising negotiations is the valuation and agreed method used to determine the value. A thorough investor ready analysis before going to the market to raise capital is important to determine “How much is your company worth?”

Comparable Company Analysis

Evaluating similar companies with current valuation metrics, determined by market prices and applying them

Discounted Cash Flow Analysis

Valuing a company by projecting its future cash flows and then using the NVP method to value the business

Precedent Transaction Analysis

Looking at previous valuations for completed capital raising deals with similar industry and valuation multiples

Leveraged Buyout Analysis

Valuing a company by assuming the acquisition of the new company via a leveraged buyout assuming its rate of return

Accrutus Capital telephone

Talk to us 02 9006 1327

When raising capital the 3 most common “valuation concepts” used are:

Enterprise Value – the total value of the company’s net operating assets

Market Value – the value of the company’s issued shares of common equity

Book Value – expected value of a company’s assets after paying off all existing liabilities

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